Instagram is a hot topic for customers and businesses alike.An enormous user-base of more than 1 billion, second only behind Facebook? Check.You can access many business features, including Instagram Stories, ads, and advanced analytics. Double-check.Perhaps the most important trend for brands is social selling on Instagram. 60% of Instagram users use the platform to find and research new products. click here
Instagram is great for social selling, regardless of your target audience: Alaskan adventurers and expectant mothers.You can be sure that Instagram influencer marketing is a significant reason why so many brands flock to it.
How Instagram Influencer Marketing Works and Why You Should Get Started in 2022.
Influencer marketing is a long-awaited phenomenon.
Businesses are seeing their organic reach decrease, just like Facebook. Instead of spending money on paid ads, companies look for ways to present their products to new customers that result in reach.
Insta influencer marketing can be a cost-effective and authentic way to achieve this. An astounding 92% of Gen Z and millennial customers trust recommendations from Instagram influencers over traditional ads.
Consider shout-outs to build brand awareness with your target audience over paid ads. These are more time-sensitive and require optimization to be genuinely effective.Although it might seem challenging to start with the Instagram influencer market, it is much easier than ever. We’ve listed six ways to ensure you’re creating buzz by partnering with influencers.
1. Keep Your Branded Hashtag Handy
It’s crucial to ensure that your business is prepared to meet influencers before you get too involved in research.It might seem small to use a branded hashtag. Tags are crucial to an Instagram influencer marketing campaign. click here
How do you do it?
Hashtags increase brand awareness and give followers a low-cost way to promote your content. Branded hashtags allow brands to measure the success of campaigns.Your branded hashtag will be more visible, which means you have more customers. North Face, for example, places their #neverstopexploring hashtag front and center in their Instagram bio.
This allows influencers and customers to tag their content easily.
You can spot happy customers and make them influencers by using branded hashtags. A hashtag like #jcrewalways is popular with posts from both large and small accounts. It might surprise you to find out who is already eager to promote your brand organically. click here
An example of a branded hashtag for JCrew is always Instagram.
For encouraging and curating user-generated material, branded hashtags are essential. PowerReviews Visual & Social Suite instantly pulls UGC from Instagram to your product pages. Users are asked permission to display it.The visuals on Instagram can build trust and increase conversions by collecting authentic marketing content. Influencers will enjoy being featured on your product pages. click here
2. You need to make sure your Influencer is the right fit
The biggest challenge in Instagram influencer marketing? Finding the right person.There are millions upon millions of posts by influencers right now. It can feel like you are trying to find the right person for your brand.Then there is the problem of figuring out details such as how many followers an influencer should get and your budget. It’s not easy. https://organisedeveryday.com/
If in Doubt, Take a Look at Your Audience
Ask yourself this question when looking for influencers: “Does that person represent my target audience?”
It’s not hard to see the point. A skinny tea brand wouldn’t reach out to an influencer in video gaming, would it? A gaming chair brand likely doesn’t care much about modeling or fashion on Instagram.
You can use your brand’s customers, current followers, and sales data to help you decide who to target. You can also use industry-specific hashtags to highlight Instagram users that might be relevant to your audience.
Brands such as oVertone, for example, have influencers who fit in with these demographics. These include teenagers and twenty somethings with bright hair and personalities. The #unicorn hair tag has a large number of followers. These are the power users they want. click here
Instagram hashtag search for unicorn hair
A third-party tool is a great way to find influencers if you don’t know where to look.TapInfluence, a tool that allows users to search for influencers by industry keywords and tags like #fitness and “cooking,” has a vast database. Users can view details such as reach, engagement rate, and price to help narrow down their search.
Example of TapInfluence product gif
We can help you find your products’ potential influencers or power users on Instagram. BzzAgent is home to a growing network of hundreds of thousands of everyday influencers.
These shoppers are happy to share their opinions on your products via Instagram and other social media channels. This will help build trust, authority, and authenticity for your brand. You also get hundreds of genuine reviews from people who will share their honest opinions about your products.
Do you want your brand to grow a strong network of influencers to increase trust, ratings, and reviews? Ask for a demo and speak with our team today!
Double-check that your Influencers are Influencers
A boom in Instagram influencer marketing has led to an influx of so-called “influencers” who have fake followers and low engagement. Without context, followers mean little.Brands should consider influencer engagement rates (followers divided according to comments and likes as a key metric).
While engagement rate and followers are not the only essential factors influencers use to justify their prices, it is worth checking an account’s numbers twice. Phalanx, a tool that allows you to double-check account numbers, can be used to provide some assurance.
3. Be the first to discover everyday influencers
There is no rule that Instagram influencer marketing must be costly.Consider reaching out to smaller influencer communities if you are starting your first campaign. Shoppers want to see your products in action from everyday influencers more than you might think.
According to the PowerReviews Snapshot for Ecommerce report, 88% of consumers want to see user-generated photos before making a purchase. Many brands invest in micro-influencers with a following of 10,000+ or everyday influencers. click here
PowerReviews Snapshot of Ecommerce visual content graph
This allows brands to test the waters of influencer marketing and learn how they can scale. These Instagram influencers often have engaged audiences.Smaller accounts are more authentic than those with thousands of followers.