We all know the importance of light in our life. Light is a source of energy that has a lot of benefits to us and to the environment. But have you ever given a thought about the importance of light in retail displays? A good lighting in a retail store grabs the attention of the customers. Moreover, good lighting is directly proportional to a good ambiance. Also, they make the retail items look attractive and alluring. Glass display cabinets with installed LED bulbs give a good view of retail items displayed in it. In short, we can say that lighting is good for highlighting your retail products.
With the growing competition in the modern era, as a shop owner, it becomes necessary for you to properly utilise lighting to enhance the ambiance of your store and to highlight the products you are selling. This also creates a good impression on the customers. Lighting is also one of the important factors to create a good mood. Glass Cabinets Direct is an online store that provides you with glass display cabinets, LED bulbs (LED bulbs UK), corner cabinets, cube cabinets, gondola shelving, LED corners lights, bulbs and spares and so on for your retail stores.
Let Us Now Look at Some of The Types of Lighting and Their Function They Play for The Retail Displays.
Ambient Lighting
The main lighting of the retail store is called ambient lighting. It is also sometimes called general lighting. The LED bulbs or bars overhead are generally called ambient lighting. This lighting is fixed in the store depending upon the size of the store. The more spacious the room with high ceilings, the more powerful ambient lighting is required. If the size of the store is small, a dim, less powerful ambient lighting is sufficient.
Ambient lighting has a major role to play in the retail store. It ensures that the customer can easily go through the items displayed and are comfortable once they are inside the store. With ambient lighting the customers will get a chance to properly observe the retail items which also includes, reading the product description and looking at the price label or tag. Moreover, the ambient lighting should create an environment so that the customers feel relaxed. Therefore, the lighting should not be too dim nor too bright.
Task Lighting
It is a second type of lighting that focuses on the areas where a person needs to carry out his task. In other words, it focuses on the areas that need much attention, such as trial rooms. This lighting is required to carry out certain activities such as cooking, reading, in the makeup room and so on. In a retail store, apart from the changing rooms, this lighting is used in the checkout area also.
Mostly you will find this lighting in the cloth stores, shops selling makeup products, bookstores that provide reading areas and so on. Without a proper task lighting the customers may find it difficult to find their desired products and may leave empty-handed. This will have a bad impression on your business as well. So, it is important to have proper task lighting at your retail store.
Accent Lighting
Accent lighting is used for highlighting particular items. This further helps in grabbing the attention of the customers towards the products. When a product shines due to the accent lighting, it makes the customer believe that the product is important and has something special in it. This further urges them to buy that product. This lighting is ideal for retail displays. Generally, this lighting is used for the new products that have recently arrived in the store, or the products that have discounts.
For accent lighting we require LED lights having high luminous flux. You can see these LED lights online as well. There are many online stores in the UK providing LED corner lights and LED bulbs all over the UK (LED bulbs UK).
Decorative Lighting
As the name suggests, decorative lighting is for the decoration of the retail store. It can be anything ranging from LED bulbs to fairy lights to beautiful scented candles. This lighting is used to enhance the beauty and look of your shop. Usually, this lightning is found in the store during the festive times. But in restaurants and bars, this lighting is eminent. It gives a positive and great feeling to the customers.
Summing Up
These are the four important types of lighting that are used in retail stores for retail displays. These lighting not only enhance the beauty of the retail items but they also help in enhancing your business. You can find different types of lights such as LED bulbs, LED corner lights, fairy lights and so on both online and offline.
