Repurposing website content is a great way to extend its reach, drive more traffic and save time. Repurposing content with transcripts can be especially helpful, as it opens up a new set of users and enables the content to reach people who might not be able to read it otherwise. With this blog post, you’ll learn four different ways to repurpose your website content with transcripts. Read on for more information and examples!
What is Repurposing Content?
Repurposing content happens when you take existing content and turn it into something new, like when you take an infographic and turn it into a slideshow or an article. When you repurpose content, you’re taking one piece of content and using it to create something new. There are many different ways you can repurpose content, and you can usually do it in one of two ways:
- Taking a piece of content and transforming it into a different format: like taking a blog post and turning it into a quick tip sheet or printing it out as an article.
- Taking a piece of content and using it to reach a new audience. This can mean transforming the content into a different language, or it can mean taking a piece of content and changing it to make it more relevant by using media transcription service to a different audience.
Repurpose Content with Transcripts
Repurposing content with transcripts can be especially helpful for your business, as it opens up a new set of users and enables the content to reach people who might not be able to read it otherwise. Here are some ways you can do just that:
Transcribe your blog posts. If you’ve been blogging for a bit and have some content that’s already been published, you can repurpose it with a transcript. You can turn each of your blog posts into text-based content by:
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Turning each blog post into a written article
Writing a summary of each blog post in plain language. Transcribe your videos. If you’ve been posting videos to your blog or Youtube channel, you can repurpose them with a transcript. You can turn each of your videos into text-based content by: Turning each video into text-based content, transcribing your videos into text. – Transcribe your images. If you’ve been posting images to your blog or social media, you can repurpose them with a transcript. You can turn each of your images into text-based content.
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Turn Blog Posts into Videos
If you’ve been blogging for a while, you probably have a few blog posts on your site. If that’s the case, you can repurpose those posts by turning them into videos! Turning blog posts into videos can be a great way to repurpose content and extend the reach of your blog. Here are a few tips for doing just that:
Choose blog posts you have written that would work well as videos. There will be different factors that play into which blog posts you choose to turn into videos, like how long the post is, how detailed it is, etc.
Pick a consistent shooting location. When turning blog posts into videos, you’ll want to have a visual theme to tie everything together. Pick a location that’s consistent with the theme and will make your videos look good. Use images to illustrate your points. You don’t need to rely on illustrations alone to get your point across. Use images to supplement your points while you’re speaking so that they’re more memorable.
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Turn Videos into Written Content
If you already have videos on your site, you can repurpose them by turning them into written content. It is a vital strategy of repurposing content and reaching a new audience. Below are a few tips for doing that:
Choose videos you have already published that would work well as written content. Like with turning blog posts into videos, there will be different factors that play into which videos you choose to turn into written content, like how long the video is, the content it contains, etc. Create an outline for your written content. This will help you stay organized and on track as you’re writing your content. Pick a consistent writing location. When turning videos into written content, you’ll want to have a visual theme to tie everything together. Pick a location that’s consistent with the theme and will make your written content look good.
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Turn Written Content into Images
If you already have written content published on your site, you can repurpose it by turning it into images! Here are some ways that will make you achieve that effectively. Choose written content you have already published that would work well as images. Again, there will be different factors that play into which written pieces you choose to turn into images, like how detailed the content is, how long it is, etc. Create an outline for your image set. This will help you stay organized and on track when creating the images.
Bottom line
Transcripts are the perfect way to repurpose your content. They make it easier for people to find and engage with your content, and they make it easier for search engines to find it too. With a transcript, you can take an audio or video piece of content and repurpose it as text. This makes it accessible for a wider audience, and it can be republished in new mediums like podcasts and newsletters too.
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