Quite often, it’s rather challenging for your customers to make a decision when making purchases. Buyers always doubt if they really need this or that thing, if it matches them or not, whether it’s worth buying. In this case, other customers’ experiences can be very helpful and play a critical role in the purchasing decision-making process. This may be why 93% of online shoppers rely on reviews when shopping (Podium).
Reviews influence your company. They can build trust and credibility, and help turn your store visitors into buyers.
There is a wide range of review types, and ways of their implementation on your Shopify store. One of them is using customer reviews apps (read more about them on the website).
The most popular testimonials are video reviews. They can become a real win-win marketing tool as video streaming takes 82% of the global internet traffic.
Let’s dive into what video reviews are and their impact on your store.
Video reviews and their influence
There is a saying that it’s better to see something once than to hear about it a thousand times. It makes sense because you can read reviews, watch photos of products made by other customers, but they will never show you the dynamic nature, real emotions, and expressions like video reviews do. Through such videos, customers can see how products or services fit into their lifestyles.
Thus, a video testimonial is a video of customer experience with products or services shared with others.
As well as using other marketing strategies, there are particular reasons to add video reviews to your Shopify store.
Building trust
We have already said that unlike written reviews, video testimonials allows potential buyers to see others’ reactions and emotions on products or services.
It makes you engaged and is like a kind of visual confirmation that the brand is worth trusting and that you can deal with it.
Increasing retention rate
When customers feel engaged, they are more likely to watch the video till the end. As a result, the retention rate is getting higher.
Moreover, according to Forbes, online visitors retain 95% of a video message compared to 10% of a written text.
Sharing and converting videos
Another reason to use video reviews is that users are more likely to share videos they enjoy. When video testimonials on your products are shared, your brand becomes more popular and recognizable, and the number of potential customers increases as well as conversion to your store.
Ways to collect video reviews
Video reviews are an efficient marketing tool, but collecting them for your Shopify store requires some work.
In fact, Shopify doesn’t allow you to add customers video reviews to your store by default. That’s why you need a special app, for example such as the Webtex product review app. It gives you an opportunity to publish customers reviews and user-generated content.
Asking the right questions
Not all the reviews can resonate with your customers. That’s why it’s critical for video testimonials to be well-thought-through and contain information influencing and engaging your followers.
For this purpose, you should ask your customers to cover certain questions in their video reviews. Such questions can be as follows:“What problem can be solved with the product?”, “What is the result of using this product or service?”, “How has your life changed with the brand?”, etc.
Knowing when to ask
One more critical thing about video testimonials is that you should not only ask the right questions but also know when to ask them. You can’t force your customers to share their experiences. You should consider their shopping experiences and desire to share it on social media or elsewhere. Only when you’ve found out real advocates of your brand, can you ask them for video reviews.
Explain to your customers that sharing their experience with your brand, product, or service is essential and can help other buyers to make a purchasing decision more easily. Help them understand what should be in their video review, clarifying questions to be covered.
Asking for permission
Quite often, customers who have a positive experience with a brand share it with others by themselves. In this case, you may ask for permission to post their video reviews on social media or in your store expressing to them your gratitude for loyalty.
Publishing customer video testimonials
Video reviews have the proper effect only when they are shared at the right channel and can reach the target audience.
Foremost, place video testimonials on your website, as it’s the right place to grab the attention of potential customers.
Then, make use of social media, as your visual content can be distributed to a great number of people who can be interested in your brand. Video streaming sites as well as third-party review sites can also become a nice platform for your video reviews. Moreover, video testimonials can be sent with your email newsletter to people who have already shown their interest in your product or service.
These are just some of the channels where you can share video reviews to increase your brand recognition and trust.
Final thoughts
To sum it up, we can say that customers video reviews have a great impact on engagement and conversions.
They influence the customers’ purchasing decision-making process, and brand perception and increase their trust.
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