How Can Customer Psychology Be Used In An Email Marketing Campaign
Ever wonder how human psychology can be used to increase reach? To create a more effective email campaign, you can use customer psychology to make it more relevant to people’s behavior. buy twitter followers uk
The average time internet users spend reading brand emails has fallen from more than 13 seconds in 2018 to 10 seconds in 2021. This is partly due to the increasing number of emails people receive daily. Marketers must work harder to convert their readers and get their attention.
Customer psychology is a key component of reaching your target audience. Creating content that resonates with people will be easier if you understand what they want.
It will ultimately increase conversions and sales, as well as the effectiveness of your marketing campaigns. Let’s take a look at some ideas that can be used to make your email campaigns more effective.
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Make the most of scarcity
Email marketing scarcity uses customers’ Fear Of Missing Out (or FOMO) to motivate them to take action. This psychological principle states that people desire what is hard to obtain.
Scarcity is the belief that something is in short supply. This is a great trigger to purchase. Selling products can be made easier by letting people know about their limited availability. According to an OptinMonster survey, 60% of millennials purchase based on FOMO. https://organisedeveryday.com/
A countdown timer can be used to create scarcity in email marketing. A limited-time offer can be a powerful tool to persuade readers to purchase now. The best deals are rare and exclusive, highly sought-after, and limited.
It is easy to add scarcity to your email marketing campaign. You can offer a limited-time discount to cart abandonment sequence customers. You can offer a limited-time discount on a special occasion like Black Friday or Cyber Monday.
Promoting your products via email is a great way of increasing sales. One example is sending an email highlighting scarcity at the beginning of a promotion. You can then send an email at the end of your campaign stating that stock or time is running out.
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Reciprocity
Reciprocity is a psychological trait describing how people react when they receive a gift. They feel they must give in return for a gift. It is an effective marketing strategy to use the concept of “You help me, and I’ll help your” Your subscribers will be more inclined to buy from you if you offer something free of charge.
Here are some ideas for what you could give away free of charge
- Shipping offers free of charge
- Discounts
- Combination offers
It is important to keep the gesture real when using the reciprocity principle for email marketing. Do not be tempted to ask for anything from your readers.
Rebecca Page, a sewist enthusiast, sent her subscribers an email offering free tickets to a holiday crafting summit. These tickets were completely free. These were free for her subscribers. All they had to do was claim them.
You can generate goodwill by giving away something for free. This increases your chances of people buying products from you.
People love freebies. Use the word “free” in a clear, visible place in your email. You can use the word “free” in your email body or as a call to action button. Email templates can be used to design your email.
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Social proof
Social proof refers to a social phenomenon in which people look to others to confirm a decision. Reading reviews on Amazon, for example, can help you feel confident about the product’s quality before buying it. You can use social proof in your email campaigns in many different ways.
- Include media mentions in your email
- Incorporate testimonials and customer reviews into your emails
- Take advantage of influencer endorsements
- User-generated content can be shared
- Use numbers to show authority
- Show off your nominations and awards
- Reed Courses’ learning platform features customer reviews in emails.
Visual cues are important in convincing readers to view the social proof. Reed Courses placed customer star ratings under the first CTA and above the “Buy Now” button in the email. When writing emails, always place social proof close to CTAs.
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Anchoring affordability
Price anchoring is the ability of people to place a strong value on the first piece of information they receive when making decisions. Price anchoring is where you first set the anchor price so your customers can easily compare other items. This will serve as the reference price against which you measure other goods. There are several ways that you can use affordability anchoring within email campaigns.
You can show a more expensive product, then show a cheaper one. The second product will be more affordable and seen as a better value. buy twitter followers
If a customer is looking to purchase a pair of sneakers, they’ll think the $50 pair is more affordable than the $250 pair. Your readers will believe that the second price is a significant price reduction if it is lower than the original.
Because the price is lower than the anchor points, people will be more inclined to purchase the product within the specified time frame. Price anchoring is a good option when running a special sale or promotion. Price anchoring can also show how your business compares with the competition.
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Maintaining Consistency
Communicating with your audience is essential. Use your brand colors and send emails as often as possible to maintain a consistent brand voice.
Inconsistency will confuse your audience. It’s important to stick to a consistent writing style in all emails. Bloggers and writers love the AP style guide. It encourages clarity, accuracy, conciseness, as well as Consistency.
Many businesses employ the foot-in-the-door approach to their email marketing. This is based on the human need for Consistency with their commitment. You can encourage loyalty by getting people to stick with you.
You ask users to agree to minor requests under the foot-in-the-door method. They are more likely than not to consent to the smaller requests if they first agree to them.
You can send any request as long as you have permission from the subscriber to act on it.
Double opt-in is one way to ask your audience for their email addresses. First, users must fill out the website form with their email details. The users should receive an email confirmation asking them to confirm their process by clicking on a link.
The double opt-in requires the user to answer two simple questions. First, they agree to sign up. Then they click the confirmation link.
Bottom line
You now have a better understanding of the psychological principles. Email campaigns can be more successful by anticipating your target audience’s emotional and psychological reactions.
Your brand’s psychological triggers will assist you in developing the best email marketing strategy. Use customer psychology in your email marketing to your advantage.
