YouTube is the biggest and most popular platform for streaming video content. When people are relaxing, they usually watch something on cable services like Cox cable, stream Netflix shows, see short TikTok videos, or find something interesting on YouTube. Statista claims there were 2.4 billion YouTube users in 2021. Since there is a massive audience on YouTube, you can use the platform for business growth. Many companies who are already doing this have been very successful. So, there’s no reason for you to miss out on it.
Below are different ways of utilizing the platform for building your brand.
Educating People About a Problem
If your product or service has uses that can make people’s lives easier, you can create content for educating people about the problems and their solutions. You can help people search for a solution to a particular problem. When you are putting out quality content intending to help people, brand awareness and customer trust follow.
You can create simple videos that cover both the problems and their solutions. When it comes to creating educational content, do not hold back. A combination of short 5-minute videos and a few in-depth longer ones can be a good approach.
Explain How Your Product Can Solve It
When you are informing and educating your audience about a matter, you can also incorporate how your company can help them in the content. You may add how your company has the expertise to solve a particular problem and how it can benefit the audience. It is better to transparently explain how your company can reduce the hassle for them.
However, it is advisable not to lie to your audience as this can affect your company’s credibility. So, be transparent about things and consistently share value-adding content.
Launch Your Product on YouTube
A piece of advice is to start working on YouTube content creation before the launch of your product. In this way, you can build an audience who will be interested in buying your product. So when you finally launch a product, your YouTube can give it a solid boost.
Many companies are already doing this for successful product launches. Before even the product launch, companies use their official YouTube channels to let the customers know about it. They just don’t tell them but keep reminding them through their videos about an upcoming product launch.
In addition to simply sharing the news, many companies often offer pre-booking and early access to the products. You can do the same to benefit your business.
Show How to Use the Product
You can use your company’s YouTube channel to share tutorials on how to use your products. This type of content can help your existing customers and people who are considering buying your products. Besides the marketing benefits, today’s customers expect all companies to share such tutorials. Therefore, it is advisable to make such how to use guides. You can get many advantages from making such videos.
Embed Your YouTube Videos to Your Website
When someone visits your website, they usually see images and written content about your products or services. Adding videos can help you explain your products and services in a much better manner. Also, they can keep the visitors on your website for a longer time.
The problem with uploading videos directly on your website is that it can make your site very slow to load. A simpler way that does not make your websites lag is by embedding YouTube videos. You can ask your developer to add a suitable video wherever you want on your website. So, it is another way to utilize YouTube for your business.
Create a News Source for the Industry
Another type of content that can help your YouTube channel and business grow is by making your channel an industry’s new source. It is especially effective when you have a digital product or service. There are many examples of companies that deal in digital marketing tools that are benefiting from this sort of content. Ahrefs and SEM Rush use their channels for sharing the latest events and changing digital marketing trends.
Even if your product is not a digital one, you can still take a similar approach for breaking industry news to your audience. It will get you all the usual benefits of content marketing in the above-mentioned ways.
YouTube can help your business in many ways from brand introduction to maximizing your reach. Therefore, it is highly advisable to include it in your content marketing strategy.