The most common web marketing challenge is generating leads. Some are very good at it, while others never seem to get it. When lead generation fails, everyone has a different theory as to why. Read our lead generation guide.
There are many variables – at least 40! Let’s take a step back and examine everything that is required to build a lead generation machine.
Here’s our all-in-one, super-sized, print-this-and-hang-it-up explanation of everything you need to know about lead generation. There are no shortcuts. If you overlook something here, you will miss out on opportunities to connect with customers.
Lead Generations Guide: Top Tips
Write
Write with these individuals in mind. Be concise and respectful of the readers’ time. Consider traffic and use the target phrases. Take special care with formatting and internal linking. Choose images and make videos that establish credibility. Put your best foot forward while remaining humble.
Edit
Make sure the content is accurate and relevant, but don’t postpone the launch for two weeks while you perfect that paragraph. Web content is simple, free, and quick to update at any time.
Content Creation
All final content, including images, videos, meta data, and page titles, is uploaded to the content management system. All formatting, including headers, bullets, and links, is double-checked.
DEBUT!
The big day has arrived. It comes only once every four to five years for most businesses. Hopefully, the design, programming, and content are complete. But, once again, don’t let minor issues derail the launch. Digital ink never dries. You can (and should) update the site as time passes.
Now that the platform is in place, we can begin content marketing.
Make Content
A website that does not provide a consistent stream of useful content is nothing more than an online brochure. It doesn’t have a heartbeat. It’s just an online advertisement. But add useful content, and the brand is suddenly useful to the visitor. There’s a reason to share, link, and read newsletters. Content generates trust, which generates leads.
Strategy for Content Marketing
A sustainable content marketing strategy is based on the resources available, which include people, money, and time from both internal and external sources. An effective content marketing strategy is based on topics, tone, and frequency that are relevant to the audience’s needs. Personas and publishing calendars will be beneficial.
Conduct research
An opinion piece is less useful to your audience than a well-researched article. Comprehensive “how to” posts are more likely to be found, shared, bookmarked, and read. Conduct research and create something useful. Surveys and original research with evidence are among the most valuable web content.
Make something
Write the posts, record the podcasts, or film the videos, depending on what format works best for your audience. Use whichever method works best for you and your team: a ghostwriter, a content template, a content checklist, or a restaurant napkin.
Be a curator
Repurpose content from other sources while adding your own insights and viewpoint. Interviews, event recaps, and article round-ups are all effective methods for quickly producing high-value content.
Edit
An editorial review should be part of your process to ensure that typos and errors are not published. Simple mistakes can undermine your credibility and make you appear foolish. Allow time for an editor to review your work.
PUBLISH!
Bring it to life. Use a URL that includes the target key when publishing posts. Use a professional hosting service to embed videos into your site.
Promotion of Content
We are now ready to promote our content. It is not enough to simply publish. The emphasis here is on content marketing rather than advertising.
This includes increasing the visibility of your content through search engine optimization, social media, and email marketing. It’s time to start marketing your marketing…
Search Engine Marketing
Search engine rankings can provide a long-term, consistent source of traffic. It necessitates research, meticulous writing, and a credible website and domain. This means you have enough link popularity to compete for the keywords you’re after.
Keyword Investigation
Blog posts and other forms of content marketing, like web page content, should be aligned with keyphrases. Select keywords based on search volume, competition, and relevance, as before. These keywords will be used in your writing in accordance with SEO best practises.
Guest Blogging
Writing high-quality content and submitting it to relevant blogs is a consistent method of obtaining inbound links. It’s also a great way to get your message out to a new audience and meet new people.
Search-savvy public relations
Public relations activities can also provide excellent opportunities for linking. PR professionals who understand the importance of links use any media attention to seek authoritative links to specific web pages and blog posts.
Other Marketing Activities
Of course, this extends beyond search optimization, but it’s worth noting that any type of offline marketing can provide search benefits. Link opportunities can be created through events, partnerships, advertising, association memberships, and sponsorships.
“We saw a huge increase with 6 months of consistent experimenting on our landing page,” said Jacob, found of We make it happen, a computer repair company based in Cambridge. They also sell used laptops in Cambridge.
The Internet of Things
Social media marketing is a powerful channel for content promotion as well as an online networking tool. These two outcomes are critical for lead generation. A great social media strategy includes content promotion, curation, and one-on-one conversations.
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Conduct research
Prospects, bloggers, journalists, editors, and influencers are all good places to start. Make a list of people to keep an eye on. Before pitching content, thoroughly research publications and blogs.
Pitch
Pitching content goes hand in hand with social media for both PR and guest blogging. Use social media to gradually strengthen your connections. Submit content with humility and consideration for the blog or publication’s audience. Always be considerate of editors’ time.
