Providing outstanding customer service with each sale must be the business’s target. When a customer receives a positive experience, they will leave you five stars rating for your service. You can get feedback by encouraging the customers to use the review management system. The business people may get surprised by getting new reviews you can get by simply asking them politely. This online review management will give you the best result for the business to generate a large number of customers. But in some cases, there are lots of fake reviews made by the business people to run their company smoothly.
Matter of online review
The review system is combined with all activities of the business. Many customers will provide feedback in a single day. This feedback system is to help the business run smooth and secure. A single online review will affect the whole company for a particular day. So, always be aware of the online comments and thoughts about the business products. Many research results show reviews can directly influence a buyer’s decision to purchase. Consumers will look for the specific elements within a study in assessing the local business. An online review management system will always help the company improve, whether the review is positive or negative.
Fake reviews
A fake negative review will affect the business, and also fake positive review will create unfair competition among the business people. Sometimes companies with fake positive reviews will get less number of customers because of their service. These fake reviews are designed to get the attention of the customers. If the customer knows about your artificial positive thinking, it will cause reputation damage to your business. Because of the competition, some business people use negative online comments to get more customers for their business. Online review management must never allow this kind of fake reviews.
Why the fake review is a problem
This fake review is the biggest problem for both business people and customers. The business that has more faked positive reviews needs to work to complete the target. Some company has lost many customers because of fake reviews. As per the research study, more than 80% of the people read fake reviews and ratings last year. This fake rating destroys customer loyalty to improve the business. Some business gets banned by the government because of the worst service, which has high ratings and reviews on the online platform. This fake review system eliminates business ethics and trust.
Fake Google review
Online review plays an essential role in today’s economy. They help the local consumers to decide which business they wish to join their hands. The single quality and quantity review will affect your business. This review may lead to dropping your business or hiking to the top of all business. The potential customer will compare the company to another. The profile of the business is a must. Many business people do reviews on their own. By creating many fake Google IDs, they are doing this job to get more customers for their business. But this is not fair business practice.
