Although open houses have long been a part of the real estate industry, they can be time-consuming and stressful for the agents who host them. If you’re going through all this trouble, make sure you’re rewarded with valuable prospects and potential client contact information. Take inspiration from these ideas in this article and plan to stay ahead of market trends to enhance your events even better. Look through our Open House Ideas For Small Real Estate Agents below for tips on how to pull off a satisfying and successful open house experience.
Neighborhood Highlights Board
Because you won’t be able to provide samples from parks, museums, or other points of interest. Make a neighborhood highlights board with photos and information about all the fun things to do in the area and your real estate company details. If you know your target audience consists primarily of families with children or young adults. You can tailor the board to meet their needs by highlighting nearby playgrounds and schools, as well as popular bars and nightlife. This type of visual display can be far more effective than an informational packet at generating interest. Showing Suggestion: To help open house guests visualize themselves living there. Include items such as a local events calendar for the coming month or a map of local highlights walking tours that guests can embark on after the showing.
Open House Art Show For Neighbors
You could host an art show featuring the work of local artists to add even more visual interest to the open house. This will help to highlight the area’s unique benefits. While also allows you to draw a larger crowd because the artists and their friends and family will most likely attend. Contact local studios and art associations to see if any of their students are interested in receiving exposure and selling their work. If you’re having trouble connecting with local art hubs, try searching for Facebook pages and messaging the page administrators instead. They’ll most likely be delighted to inform the rest of the group.
Open House Live Stream
There are additional benefits to streaming your open houses. You can reach a larger audience of people who were unable to attend the open house or were unaware of it until it was too late. Younger renters are also more comfortable with remote communication. So if that is your target demographic, use Facebook or Instagram Live. Showing Suggestion: It can be stressful to mingle with guests while also managing a live stream. So have an intern or even a friend manage the video while you focus on the event also, consider PhotoADKing’s Open House Flyer Templates. Which is easy to edit and makes your everyday tasks hassle-free.
Collab With Local Shop
Collaborate with locally owned shops and small businesses to highlight the neighborhood’s unique opportunities. Inquire if they have any small samples or product-based promotional materials that you can use to advertise their business. Putting cute gift bags stocked together for each guest with samples from around the area. Is an excellent way to educate people about the opportunities available to them. Attendees will also remember the realtor who took the time to make such a thoughtful gift. Suggestion for Showing: If you specialize in a specific area. Try to cultivate relationships with local shop owners rather than just a one-time request. You can collaborate to promote each other’s businesses in the neighborhood.
Host a Raffle For Open House
Our innate desire for the free stuff cannot be amplified! Advertise a raffle item as one way to attract visitors to your open house. Unlike a traditional raffle, guests will not have to pay for raffle tickets and will instead be automatically entered when they arrive. Though tech gifts, such as an iPad Mini or an Apple Watch, are always popular. These types of raffles can be costly when they add up. Instead, see if local restaurants or theatres would like to sponsor the event with a date night gift card or a free pair of tickets. To enter, print out mock raffle tickets and have visitors fill out their names, emails, and phone numbers. A lucky winner can be drawn from a branded fishbowl.
Digital Sign-In Sheets for Open House
Take the traditional sign-in sheet to the next level by having guests sign in on a digital tablet. Rather than a paper sheet. This adds a touch of class and sophistication to the event, and it saves you from having to manually decipher a slew of scribbles the next day. Check out our digital open house sign-in sheet templates and customize them for your own use!
Local Food and Drink
Again, emphasizing local offerings is essential for your open house food ideas. You should pick up appetizers for the event at nearby delis, small grocery stores, or restaurants. You can even put small signs and business cards in front of each dish to explain what makes it unique. Perhaps one restaurant uses only vegan ingredients, or a local deli is well-known for its artisan cheeses. Food and drink are especially important to provide for weekday showings because many guests will be hungry after a long day at work. Suggestion: The benefits of serving alcohol at open houses are arguable. On the one hand, offering a glass of wine at an evening show is a nice touch to make guests feel more at ease, but some may just be there for the free booze. Legal considerations may exist depending on your state, so consult with your client and use your best judgment
Seasonal Decorations For Open House
Getting festive for an upcoming holiday or even just seasonal decorations is a thoughtful touch that guests will remember. Holiday lights in the winter, beach-themed decor in the summer. Or a couple of pumpkins and colorful leaves in the fall can all help visitors to your open house imagine what it’s like to live there during these seasons. Showing Suggestion: Don’t forget to include holidays in your open house food ideas. Instead of wine or bottled water, offer apple cider in the fall or hot chocolate in the winter. On a hot summer day, you could even try a slushy machine if you’re feeling adventurous.
Invite the Neighbors
Your Brand Custome Kit For Open House Clients
Prepare easy-to-digest informational packets for attendees as part of your open house preparation. These should include basic property information such as square footage, pet policies, and unique assets. As well as information about the surrounding area such as the school district, park district, employment statistics, and so on. You can also include local historic monuments, interesting facts about the area, and, of course, your contact information. Consider this a primer for everything someone who has never heard of the area would want to know. Suggestion for Display: Though time-consuming, purchase clear binder booklets with your branding and neatly package the information. A visually appealing booklet will not only demonstrate your care as an agent. But it will also be more appealing to flip through than a hastily stapled stack of papers.
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