The style of marketing has drastically changed. Entrepreneurs are not following the old-fashioned ways of branding. The latest trends show that brands are focusing on visual content more than ever.
The reason is quite simple. Visual content is more relatable. It can entice the audience impressively. There are different ways to represent video-based content. One of the workable methods is motion graphics.
The word might be new to you. But recently there are companies that are offering whiteboard video services. These are experts in motion graphics as well. Now, like different things, such videos hold a long procedure. The procedure itself can be divided into four major phases.
There can be several reasons behind the wide acceptance of these videos. Not only civilizations generate a considerable amount of revenue from such services. But individual freelancers are becoming a huge asset for this sector.
In this article, it is integral to elaborate on the process that creates a jaw-dropping motion graphics video.
How do we describe Motion Graphics?
People do not get the exact meaning of this technique in most cases. They confuse it with “animation”. Well, you can consider these two terms identical. But we must differentiate them for convenience.
Motion graphics are the sole type of animation. The word predicates “motion” and “graphics”. It means these videos have graphics that are moving.
The technique combines the art of graphic designing and animation. It also includes a touch of both methods. It would be not wrong to say that this combination is what actually determines the quality of the final product.
Every brand wants to offer its audience something long-lasting to remember. If they don’t, they would probably die down soon in the market. For this reason, there is a huge trend in whiteboard videos and motion graphics lately.
The brands can portray their unique selling point (USP) through these trending videos. Such videos have moving animations. These attract and captivate the audience till they complete.
Why are Motion Graphics important for a Business?
If you want to outperform your competitors, then consider these explanatory videos can be your lifesaver. It is pretty obvious that you want to build a huge consumer base in a short time. Then why not use motion graphics videos? A video that explains your brand and its goals should definitely work well with this technique.
Following are the reasons that would answer your “why”:
● Streamlined Information:
Suppose you are a highly tech-based brand. Now, your target audience would also include those people who don’t have a technical background. To enhance your bond with that group of audience, motion graphics can help. You can use such explanatory videos with beautiful moving objects to depict your message.
It will benefit in two ways. The audience will be able to understand technical procedures through the videos. Also, the videos will keep their attention intact.
As soon as your customer understands what you want to say, you will be successful in improving the relationship of your brand with the target audience.
● Brand Promotion:
These videos have no limitations. The primitive ways of brand awareness are now too promotional and salesy. It is because the mindset of the public has changed. They want something resonating. Something that would benefit their needs. Remember, a brand cannot flourish if it fails to build a loyal consumer base.
So how it will be useful? You can consult with the experts of this league. They will guide you with your idea. These videos will work in a dual way. First, they will increase brand awareness in a subtle manner. Second, they would captivate the consumers without over-selling your product as well.
● Conversational Nature:
The purpose of such videos is to talk to your audience. It means these can reduce half of your workload. They can convey your brand’s message to the target public. Another plus point of these is that you can include any language of the world.
You can increase the bond with your audience by offering them a motion graphics video in their mother language.
Now you have more chances of becoming their favorite. Why? Because they can perceive your message in a better way. Who does not love a video in their native language?
To make your video even better you can consult BuzzFlick for quality motion graphics services. These professionals have outstanding motion graphics services to offer.
Now, it is easier for you to compete in the market with confidence rendered by video-based content which is everyone’s favorite.
● No need for Subtitles:
If you check out random videos, they contain different subtitles. Now it’s not always doable when you have a target audience in your mind. Sometimes these subtitles can be distracting for people. They are more likely to lose focus while watching your brand’s video. But these can be executed with textual content.
It means they do not have to enable the subtitles. Instead, they are able to watch the video and get the message in text format simultaneously.
The 4 Key Phases for Creating Motion Graphics:
Till now, you understand why you should consider this spectacular technology a brand. No matter what nature your brand has, it can be equally fruitful. There have been certain ambiguities about the entire process of video production.
It can be due to a lack of authentic information. Or some people might be unable to understand the concept due to technical aspects. But in this section, let’s discuss what phases motion graphics include.
1. Craft a Script:
For every video to perform, you need a proper script. You can call it a brief too. Now, this determines the direction in which the concept of video has to move towards. You have to plan a script first before jumping on the rest of the phases. If you do not decide on the script at the start, you cannot execute the entire video successfully.
You need to focus on your target audience. You must consider and ask yourself crucial questions. In order to outperform your script, we have compiled a checklist for you as well:
● What makes your brand special for your audience?
● How it will benefit the audience?
● Why they should buy from you?
2. Develop a Storyboard:
The role of a storyboard is to merge your script with basic visuals. Well, these would not be captivating as the final product. But basic visuals give you an idea. An idea about how everything is going to come together at the end. It also accommodates you with the initial stage of visualizing your script with the graphics.
There are different designing tools available that can perform the requisite part of this phase.
Since it is of the utmost importance, you cannot afford any negligence in this phase. Also, all the corrections at this stage will contribute to a compelling final product as well.
A storyboard has a sketch-like appearance to it in general.
3. Design the Storyboard:
Now this is where the first part of your videos takes place. The third phase of the process includes graphic designing. You have all the freedom to add flairs of creativity at this point. It is because phase three actually lays the foundation for the final phase of the procedure. The characters are carefully designed. The whole storyboard and the sketches are now having eye-appealing colors and graphics.
You must note that these are all static. It means phase three is all about design, color grading, texturing, and formatting. There is no margin of any kind of motion in phase three.
4. Give Motion to Graphics:
It is where you animate the graphics. It means you are rendering motion to the video. It involves some core aspects that determine how professional your video looks at this point. It would be not wrong to say that it is the second and last part that serves the purpose of a video like this.
Following are the pointers that would assist you in enhancing the quality of a particular video:
The timeframe should be having a certain equilibrium. Too much slow videos are boring. While the extra fast video will give a headache to your audience. So it is important to sustain a good balance in all the timeframes.
● Musical Tones:
The background music plays a key role in animating your video. The music you are using should be relevant to your brand’s message. It is an important decision to make during the animation phase.
In a Nutshell
The significance of these tech-based videos is impossible to ignore. It brings us to the wrap of this article. It should give you a pure and understandable idea of how the process works.
Also, if you have any doubts about motion graphics, you can check out BuzzFlick, a video animation company. Their motion graphics portfolio includes quality production of such videos.
The motion graphics are dependable to leverage any brand. These have the ability to make your brand highly accessible as well. These can make your brand meaningful to your audience.
Our debate shows that the technique holds a bright future along with 3D Animation and whiteboard videos.