Part of being an effective webmaster is keeping up with the latest in SEO marketing trends. While some SEO practices, such as utilizing highly specific keywords, will never go out of style, other strategies will need to be adjusted as Google continuously updates its platform and practices. Here are three trends that webmasters may want to track going forward.
Maintain Page Speed
Devices and platforms are updated regularly by manufacturers and with each upgrade comes a greater capacity to load internet pages faster. PCs, laptops, and mobile devices will continuously gain web browsing speed. If you’re wondering does SEO work, the answer is yes, but only if your page is capable of keeping up with current load speeds. Not only will customers become impatient with slow loading, but Google may also rank your site lower in search results.
Keep Content Fresh
You’ll want to regularly evaluate your website’s content and determine areas for improvement. As time passes, language changes. You may be able to update phrases or include more exact words and phrases in your descriptions, posts, and advertisements. A good idea is to monitor forums where people are discussing your product or service. Take note of any new slang that may be creeping into the conversation. Continually do research so that you aren’t left behind as your industry or specialty changes.
User Intent Optimization
Incorporating user intent into your SEO marketing strategy can really please your customers. By utilizing keywords that are in tune with your audience’s desires, you will provide better results for their searches. Be sure to consider all members of your audience. For some businesses, this could mean catering to a wide variety of ages and backgrounds. Incorporate keywords that will produce rapid results for all of these groups. Taking this extra step to satisfy a wide variety of clients will pay dividends in increased site traffic, and will encourage customers to revisit your site often.
If you’re a webmaster or business owner, your budget most likely contains a line item for SEO marketing. Consider utilizing these funds to maintain your website’s speed, so that it loads quickly on all of the latest devices. In addition to this step, constantly refresh your site’s content to be sure you’re including the latest industry language. And be sure to include keywords that factor in user intent. With some monetary expenditures and a little bit of extra time, you can make sure your business is keeping up with the latest SEO marketing trends.
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