It’s no wonder that businesses have turned to the photo-centric Instagram for advertising purposes, given that more photographs are taken in a single two-minute period today than were shot in the whole 1800s.
With over 95 million photographs and videos submitted every day to Instagram, it might be difficult to design the ideal image to attract your target audience. Don’t be deceived into thinking that having an eye-catching image is the only requirement for a successful advertisement; it’s just one of several factors of operating the best digital marketing agency. Today, digital marketers assume that all creatives will include supporting content.
Here are seven ways to improve your Instagram ads’ ability to bring in new clients.
1. Capture The Curiosity Of Your Readers
Like in a physical store, where most people only scan the shelves to understand what they want, the majority of the time (75%) spent on social networking apps is spent scrolling.
Hence, asking a question that your readers can identify with at the beginning of your ad is a simple method to grab their attention. Three things to keep in mind while you establish your questions are:
First, you should be aware of the response; second, your questions should be simple enough to be responded to with yes or no; and third, you should stick to upbeat language.
To engage your listeners, avoid probing them with existential queries and instead ask questions you know they’ll be glad to answer.
2. Eliminate Frequent Barriers
Knowing the most common objections can help you avoid them in your Instagram sales advertising. Then it’s up to you to do whatever it takes to eliminate those challenges.
If your target audience is from a working profession, “I don’t have time for this” may be a prevalent barrier. To address this doubt, you might highlight the product’s or service’s ease of use in your advertisement.
The idea is elevated when a freebie is advertised. It’s appealing enough to consumers who aren’t too concerned about price, and it helps prospective customers get past their concerns about price. Who wouldn’t take advantage of a free offer?
In only a few lines, your Instagram ad needs to answer two significant criticisms. First, it emphasises that the platform is available to consumers at no cost by telling them, “Start automating your work for free.” (It is expected that those who start out with the free edition will eventually spring for the premium subscription.)
Then, it solves the problem of complexity that may be holding back some potential clients. E.g., the phrase “no code required” reassures users that they are not expected to have any prior programming experience in order to get started with the service.
3. Communicate With Your Target Audience Using Your Brand’s Voice
Keep your brand’s voice consistent throughout the advertisement. The tone you choose on your website must be consistent with the rest of your branding efforts. This tone must be kept consistent throughout the entire piece.
If you fail to maintain consistency with your brand’s voice when developing advertisements, consumers will quickly get apprehensive. Keeping your brand’s voice consistent is key to keeping your audience loyal.
Use a well-known individual as an analogy for your brand. For instance, if you’re in the spice business, you could compare your company to Gordon Ramsay (e.g., fiery, confident) and characterise your brand’s language as “clever and straightforward.”
4. Include Emojis In Prolonged Content For Awareness Ads
Emojis are useful complements to Instagram captions. The use of emojis has been shown to dramatically boost both conversion and click-through rates.
Typically, additional language is required for your Instagram advertising to accomplish certain goals (brand introduction, benefit explanation, and objection handling). Effective use of emojis as text delimiters can boost conversions by drawing readers’ eyes directly to the ad’s headline. In fact, it may be disguised as a list of things to accomplish with a little bit of planning ahead.
5. Utilise Numbers To Determine Instant Valuation
Breaking up long passages of text with numbers is just as effective as using emoticons. As an added bonus, the use of numbers makes the disruption of a pattern more noticeable. They are an immediate means of conveying value.
Customers don’t require time to decipher ad wording like “75% discount.” The value of the offer is immediately apparent, allowing them to take advantage of it without delay. Its emphasis on cost-cutting measures makes it attractive to consumers on the lookout for discounts.
6. Let Your Client Testimonials Do The Talking
The use of testimonials in advertising has been shown to enhance sales and ROI. Use the power of word-of-mouth to promote your business.
With the help of influencers, your brand can gain respectability in the eyes of consumers. However, if you’re looking to make a major impact with brand awareness, including high-profile clientele in the ad copy can help.
Content created by actual users of your product or service can convey just as much about your brand as any testimonial. If you want to use user-generated content (UGC) in your Instagram advertising, you’ll need to first secure permission from the content’s original creator before posting any such content.
7. Integrate Instagram’s CTA Buttons Into Your Marketing Strategy
You can’t expect them to take the next step without showing them the right directions, no matter how appealing your ad copy is. Calls to action (CTAs) that prospects can’t refuse are essential for conversion campaigns, whether they appear at the beginning, the end, or both.
Action verbs are the cornerstone of compelling call-to-actions, which encourage readers to take some sort of immediate action. Encourage your readers to “purchase now” or “get started” as two examples. You may be able to improve outcomes even further by providing an additional incentive.
Keep in mind Instagram’s in-built CTAs, which display between the creative and copy while you craft your own calls to action for your ads. Using the same call to action (CTA) in both the advertisement and the copy increases the likelihood of a successful conversion. Lastly, your advertisement would be incomplete without a Subscribe call-to-action.
Keep in mind that the key to a successful advertising campaign is to tailor your ad copy to your target demographic in a way that leaves them wanting more. Adhering to the aforementioned tips will surely aid your advertising efforts and bring you closer to your marketing objectives.
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