Home service electricians are in demand these days as contemporary homes are chockablock with electrical appliances of various kinds that need skilled technicians to install and maintain them. However, since they operate in a competitive environment, they need to market themselves to boost visibility, acquire leads, and improve revenues and customer loyalty. With the internet being the first source of information most people turn to, it makes sense for home service electricians to market themselves online. Some of the most effective online marketing strategies include:
Search Engine Optimization
SEO is about making it easy for search engines to discover your website and ranking it high in the search results for the identified keywords. Clear and intuitive website navigation ensures search engine bots can easily crawl the site to index it. You must create content that is relevant to the target audience, original, well-researched, updated, and compelling. You should conduct keyword research to find out which keywords and phrases your target audience uses the most to search online and infuse them naturally into your content. Additionally, your website should be mobile-friendly and load fast.
Pay-Per-Click (PPC) Advertising
Since SEO can take time to get results, you can think of a PPC advertising campaign on a leading search engine like Google, websites, or social media networks popular with your target audience. The advantage of PPC campaigns for electrical marketing is you can set a budget to keep your expenses in check, and you spend only when a user clicks on your advertisement. You bid on parameters decided by the search engine, website, or social media, like keywords, demographics, etc., to make your ads appear higher than the businesses competing for the same parameters. PPC advertising is more effective because you can target specific audiences and get better conversions.
Social Media
Social media is ubiquitous and is today the favorite destination for users going online. The fever has caught on among businesses as well. A Mashable report says 81% of small businesses use social media, with 94% of them doing so for marketing. Since there are many social media platforms for you to be active on, you need to choose the top ones your customers use so you can focus on them. In addition to sharing pictures of your business, you can post content, including videos of common electrical repairs and maintenance of home appliances and wiring.
Blogging
You can publish blog posts on your website or even as a guest blogger on other websites that your target audience visits on issues relating to electrical equipment, installation, maintenance, safety, and more. According to Forbes, blog posts build your domain authority and credibility. Your content should be original, relevant, and presented interestingly. You can share the blog posts on your social media accounts to drive more traffic to your website.
Conclusion
As the owner of an electrical home services business, it can be difficult for you to take enough time off to engage in marketing activities. However, the steps outlined above are relatively simple, and you can do them easily when you are not too busy. Over time, you will earn handsome dividends in the form of business awareness, website traffic, lead generation, and conversions.
