In this guide, I detail the benefits of natural referencing and why you should implement an SEO strategy on your site. Before you start reading, if you want to improve the SEO of your online store, hire SEOCompany.
Natural referencing is the most profitable acquisition lever.
For your business, the most important metric is neither revenue nor number of customers, but profitability .
Without profitability, you are doomed to shut down sooner or later! Growing your sales or your number of customers always results in an increase in the amount of work, but not necessarily in a greater end profit .
If you invest €100,000 a year in advertising to get €120,000 in turnover and this increase forces you to hire an additional person, there is little chance that you will be profitable in the end.
This is a situation that you cannot encounter with natural referencing, because it has the enormous advantage of bringing you customers for free .
Of course, to improve your natural referencing and achieve the top positions in search engines, you will have to provide the necessary resources of time and money. But once correctly positioned, the traffic you get is free !
Each new customer costs you €0, which makes SEO the most profitable acquisition pillar.
We often read that you have to work continuously on the SEO of your site to prevent it from falling back into the search results. This is partly true, because it depends above all on your competitors.
Will they try to overtake you? Will they be able to do it?
If you have worked well on your natural referencing, your competitors will have a hard time catching up with you , because they will have to do better than you!
In many cases, they will be discouraged before they even start and you can stay in the top positions of Google for a very long time without putting in any extra effort.
- Natural referencing brings a constant and predictable turnover
- Natural referencing brings a constant and predictable turnover
- Once your site is correctly positioned in Google, you will have new visitors every day in a constant and predictable way.
The number of Internet users who, every month, type the same keyword into Google varies very little and depends only on seasonality or current events.
Except for July, August, and December which are slow periods in my activity.
This predictability is particularly useful and appreciable!
Indeed, since I know how much each visit brings me, I can easily predict the turnover that organic traffic will generate, and therefore anticipate my investments or plan to hire without fear . Natural referencing attracts visitors REALLY interested in your products. Most of the other acquisition levers operate on the principle of “push marketing”. This is the case, for example, of advertising that will interrupt the Internet user during his navigation to offer him your product.
The problem with interruption is that, by definition, it interrupts the Internet user while he is doing something he already enjoys (watching a video, reading his children’s Facebook messages, etc.)
Therefore, for your advertising to be effective, it must:
Interrupt as many people as possible.
This forces you to create increasingly attractive promotional offers so that your advertising is able to attract a small percentage of prospects. The advertising costs and the promotion that you are obliged to do therefore drastically reduce your margins and attract customers who are primarily interested in the prices and not the quality of your products.
With natural referencing, it’s the opposite, because it’s a “pull marketing” technique whose objective is to attract the customer to your product when he needs it.
When a user types a keyword into Google, it means he is looking to solve a problem. And this is the best time for you to appear and offer your products as a solution. You will not need to make a reduction to interest your prospect, because he is already actively looking for an answer. Your role will simply be to show him that your product is the best way to solve his problem.
It is for this reason that natural referencing is known to be the lever that attracts the most qualified visitors to your website.
Natural referencing allows you to erase the competition.
The principle of SEO is to place your site in front of that of your competitors.
So improving your SEO with the help of SEOServicesCompany will necessarily increase your visibility, reduce that of your opponents and get people talking about your brand . But the impact of a good SEO strategy extends well beyond Google’s results pages. Your competitors who prefer advertising or social networks will also suffer the consequences. As we saw earlier, SEO is the only traffic acquisition strategy that brings you customers for free. You therefore have a higher margin than your competitors and these additional profits will be useful to you to establish your domination
You can for example:
- reduce the price of your products and be cheaper than your competitors,
- add additional services,
- invest in an irreproachable after-sales service,
- offer free shipping,
etc
Thanks to natural referencing, you have a freedom that your competitors do not have and which allows you to cast a lot of shadow on them .
