Around 70% of women buy a new swimsuit every few years. However, if you want to stay up-to-date with the latest trends, you might want to buy one more often.
Swimwear trends change every year and there are always new and interesting styles popping up or making a comeback. Buying a trendy new swimsuit for the summer can make you feel confident when spending time at the beach and can turn more than a few heads.
If you want to buy a new swimsuit this year, read on. Here are 2023’s biggest swimwear trends.
Ruffles
If there’s one swimwear trend that you need to know about this year, it’s that ruffles are in.
When added to bikini straps, your hips, or your neckline, ruffles can be a great way to give your look something extra. Ruffles can help highlight and emphasize your features wherever they’re placed.
Ruffles offer the perfect summer look, so consider getting a swimsuit that features them.
Micro-Glitter
Micro-glitters and lurex sparkles are a great choice this year and can give your swimsuit a subtle yet noticeable shine that helps you stand out a little more. Whether in the form of a one-piece or a bikini, you’ll have a great look that’s perfect for summer days at the beach.
This type of look is especially great if you’re going to a luxurious beach party and want to look your best.
Vintage Swimsuits
It could also be a great choice to go old-school this year by opting for retro prints and vintage-inspired swimsuits. Celebrate the days of yesteryear by opting for chinoiserie prints as well as soft greens and blues.
If you feel like you’re taking a step back in time with the swimsuit you choose, then you’re on the right track. The retro, vintage look is in.
90s Looks
Although not quite considered vintage yet, the 90s were longer ago than you might realize. Looks from this decade are definitely a popular choice during 2023, so consider embracing the 90s styles with your bathing suits.
Especially popular are sporty 90s-style Baywatch looks. Consider wearing a classic red, one-piece bathing suit. Alternatively, wear an athletic bikini with a straight neckline and piping detailing to show off your love for the decade.
High-Leg Cuts
If you want to be a bit more daring with your swimsuit this year, then consider choosing a high-leg cut. High-leg cut swimsuits will give you a more exotic look that will spice up your appearance and turn a few heads.
Many women also find this type of swimsuit to be more comfortable as well, so consider choosing a swimsuit that will sit above your hips for 2023.
Underwire Bikinis
If you need more support when going to the beach, then you might want to buy an underwire bikini. These bikinis lift like bras and will give you the extra support you need.
You’ll find that underwire bikinis don’t only offer better support and functionality than other swimwear options do, but they also feel comfortable and look fashionable.
Tankinis
The tankini swimsuit has made a comeback and 2023 is its year.
A tankini is exactly how it sounds and puts a tank top in place of a bikini top. These days, these tankinis are a bit shorter than the average tanktop and they come in a lot of different varieties that can be both comfortable and flattering.
If you want to reveal a little bit less at the beach or if you need a flexible swimsuit that you can lounge around in, the tankini has you covered.
Halter Tops
Similar to a tankini swimsuit, the halter top swimsuit will give you plenty of extra support and coverage and offer a more flexible look. The halter top will do a great job of emphasizing your collarbones and will give you a great, classic appearance.
With a halter top, you’ll have a flexible piece of clothing that will be great for splashing around in the waves, lounging by the pool, or hanging out at your favorite beachside bar or restaurant.
Mermaidcore
Bring out your inner child this year while dressing as a mermaid during your time at the beach.
Mermaidcore swimsuits are a trending swimwear choice this year and offer a compelling and interesting look. Don’t be afraid to opt for swimsuits that have puka shells, scalloped hems, and a bit of shimmer to them.
While you may want to wear a bikini bottom instead of a mermaid tail, the look is definitely in and you’ll love wearing a mermaidcore swimsuit to the beach in 2023.
Sun Protection Swim Tops
Keeping your skin safe during the summer months has never been more trendy.
Consider adding some apparel to your swimsuit ensemble this year that provides extra sun protection. Investing in some 50+ UPF sun protection clothing to layer on top of your swimsuit can be well worth it.
You might want to check out these women’s sun protection swim tops if you’re looking for a place to start.
Beach Hats
If you want to add a little something extra to your beach look, you’ll be happy to learn that hats are a popular addition this year.
Consider finding a cute hat that will keep the sun out of your eyes when at the beach. A hat will offer a little bit of extra sun protection and will give you a more sophisticated beach look as well.
Just about any style will do, including bucket hats, visors, or any other type of hat that suits your style.
Choosing the Perfect 2023 Swimwear Look
If you want to look your best at the beach this summer, consider following some of these 2023 swimwear trends. The right beach look can help you feel more confident and will help ensure you enjoy spending time under the sun.
Looking for more style and fashion trends? Browse our blog now to find more style guides.