If you want to run a successful business or market yourself online, you are going to need a website. However, getting a website off the ground can be expensive.
That shouldn’t discourage you. With a dash of creativity and being a little savvy, you can create a stunning website with your purse strings intact. In this article, we show you how to build and maintain a high-quality website on a budget.
Domain Name Registration
When setting up a website, you first register a domain name. If you already have a business name, thinking of a name is simpler. If you don’t have a name for your blog, ensure you keep it short and sweet.
Ideally, you want an authoritative domain extension to make it easy for users to find your site. The cost of your domain names depends on your domain extension. If you go for a .com domain, you can get it at affordable prices, but something more unique or specific costs more.
While you can go for a less authoritative domain extension like .web to save more, it affects your site traffic since fewer users can find your site through the address bar.
Choose the Right Website Platform
If you are building a website on a budget, picking the right platform and web hosting is crucial. While you want something affordable, it should also offer some flexibility and scalability. You can save money by setting up the website without professional help.
Ensure the platform requires minimal coding knowledge. Popular content management systems like WordPress have numerous free and affordable plugins that align with your needs and budget.
Utilise Affordable Website Templates
Pre-designed layouts or themes are affordable, and you can customise them. Look for website builders or content management systems with free templates or affordable premium templates.
The best part is that the templates are regularly maintained, which means you benefit from ongoing improvements and bug fixes without additional costs.
Incorporate Cost-Effective Content Creation
Find ways to create high-quality content and market your website without exceeding your budget. Before you create content, ensure you understand the basics of search engine optimisation.
Take advantage of free keyword research tools and do on-page optimisation to improve visibility. Having well-optimised content also boosts your website’s SEO without expensive tools and builds quality backlinks through guest posting opportunities.
Promote Your Site on Social Media
Growing your social media presence can boost traffic to your website without additional marketing expenses.
You can advertise your blog posts on social media, engage with your audience, and share relevant updates to improve visibility and organic reach. Social media presence solidifies your website as an authority in your industry.
Having a website is crucial for businesses, and it doesn’t have to break the bank. You can create an online store or start a blog with a few pounds. In the past, large companies dominated with their massive budgets for creating and maintaining websites.
However, free templates and affordable web hosting options have levelled the playing field for small businesses and individuals.