As a local business, you can sometimes wonder if advertising will really help you. However, there are many ways that you can promote your business and gain more customers locally. While there are many ways you can advertise in your local area, there are also things you should avoid. Here are some of the do’s and don’ts of advertising for a local business.
The Do’s
1. Use Outdoor Advertising
Research has suggested that people take more notice of outside advertising than they do while watching TV or the internet. This means that bus stop ads and other outdoor ads can be an effective way to get your brand noticed.
2. Understand Your Audience
It is important that you try to understand who your target audience is, and where they will be. You can try social media to ask questions of your followers about what they like to do and target those areas.
3. Create a Strategy
To get the best out of your advertising, you need to create a strategy that will tell you what areas you intend to target, and what tools you will use to reach your customers. Decide on the right strategy before you place any ads so you aren’t wasting money.
4. Measure and Revise
Once you have started your advertising, make regular checks to see what impact the ads are having if any. You can then decide if you need to change your strategy, or move your approach to another area.
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The Don’ts
1. Don’t be Aggressive
Be strategic about your ads, you don’t want to be placing ads that run 24/7 or people will start to zone out and not notice them. You want to place ads where they will be the most effective and get the most attention.
2. Don’t Focus Solely on Selling
It is important to create a long-lasting relationship with your customers. Build trust and dependability so they know you are a brand they can use and recommend to their friends. This is especially important on social media, where you need to be approachable and not just post about your products.
3. Don’t be Discouraged
Advertising is about trying to find the right areas where your customers are. This can sometimes take a little time so try not to be discouraged if sales don’t come quickly. It doesn’t mean your products are bad, just that you haven’t found your audience yet.
4. Don’t Ignore the Numbers
If you are revising and checking the data, you should trust what it tells you. If it is showing that some ads aren’t working, then try to change to another type of ad. If you ignore the figures, you might be wasting your valuable budget on ads that don’t work.
Final Thoughts
And there you have it – it’s as simple as that. However, these are just some of the do’s and don’ts that you should follow when placing local advertising. It is important to know your customers and where they are most likely to see the ads you place. You can then build from there to generate more sales and interest in your products.
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