As a marketing agency, you may think it is easy to get new clients. But this is not true. Agencies, no matter how popular and experienced they are, have to put in consistent effort to generate new clients. Sobe Viral explains how to start a marketing agency and get new clients for your marketing company:
Regular Workshops and Training
One of the best ways to get new clients is to engage with prospects through training and workshops. You can host these events virtually or even offline. Most customers, who are new in the buying cycle, will want to learn more about their problems and understand how a potential solution can help them solve these issues. Hosting regular training events, webinars, and workshops allows you to interact with prospective clients and give them the information they need. You can explain the benefits of your services or even solve some of their basic problems at these events. Solving any company’s basic problems through free training will increase their chances of signing up as a client. These events will also help you establish yourself as a subject matter expert, reinforce the complexities of strategy, and subtly pitch your services.
Referrals from Network
Agencies typically speak to current and past clients with whom they have a good relationship for referrals. Similarly, you can also speak to your existing clients or even industry connections for referrals of prospective clients. You can draft a simple message and send it to your clients and connections or meet them in person and speak to them about your current requirement.
Retarget Website Visitors
Many agencies analyze their website visitors to identify prospective clients. You can do the same as well. All of your website visitors may not be ready to convert the first time they visit your site. Most of them will come back more than once before making a decision. Don’t focus only on conversions and ignore other visitors. Retarget visitors who don’t convert with interesting industry information or updates about your company. Identify what stage of the buying journey your visitor is at. For instance, a visitor who only reads blog posts on your website is likely at the awareness stage and will not convert immediately. Anyone who spends time on your about us page or service pages may be evaluating your services and company. And finally, anybody who leaves your site from your contact page could be a likely customer. You can set up retargeting ads to present your visitors with relevant content like:
- Blogs for people in the first stage
- White papers for people in the evaluation stage
- Case studies for people in the final stage
Guest Posts
Guest posting is another effective way to generate leads. Sharing your expertise with others will help you build trust, improve authority, and grow your business. Build a strategy around your guest post. Determine what you want to achieve through these posts. Ideally, you should focus on growing your authority and getting exposure for your brand. When evaluating sites to publish your guest posts, focus on sites that can give you exposure and build your site’s authority.
Content Marketing
Content marketing involves creating different types of content online and sharing it with others. The types of content you can create include:
- Images
- Blog posts
- Social media posts
- Videos
- Podcasts
Content marketing will not only promote your brand and services but will also help you establish authority in your industry. For instance, if you are a marketing firm, you can create blog posts and other content on various marketing-related topics that your readers can learn from. In addition, content marketing can also complement your SEO strategy and boost visibility in search results.
Social Media Marketing
Social media marketing is another popular way to promote your business online and get leads. A solid social media strategy can help you connect to prospective clients and understand their needs. You can create different content, videos, and images and promote them on your different social media channels. Build your audience organically by engaging with them and replying to comments, questions, and direct messages.
Traditional Marketing
While most agencies focus only on online marketing, the successful ones also leverage traditional marketing. Common media for traditional marketing include:
- Radio
- Television
- Networking events
- Tradeshows
- Print ads
- Leaflets
- Business expos
There are many methods that marketing agencies use to get clients. But what works for one agency may not always work for you. You can try various marketing techniques and narrow down the best methods for your agency. Companies like SobeViral can help you build your marketing agency and promote it with customized digital solutions.
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