Most people think developing customized grocery app solutions is enough to scale their traditional grocery business. But they are wrong. You must also have the right strategy to promote and market your grocery app. Investing time and money in marketing your grocery app ensures your app reaches a broader target audience and also appeals to them to download and try your services.
However, promoting an app the right way can be tricky and often confusing. This is why it is advisable to outsource your app development, and marketing needs to a full-stack grocery app development company with proven experience and knowledge of in-app marketing, ASO, and other promotional techniques.
Benefits of Grocery App to your Business
Before we understand the different ways you can promote and market your grocery app solution, let’s quickly take a look at the various benefits you get by developing a grocery app for your grocery business
- A better understanding of Customer Preferences
- Increased Brand Recall and Recognition
- Expand Business Reach
- A Low-Cost Efficient Marketing Tool
- Lesser Non-Deferable Expenses
- Personalized Shopping Experience for Customers
Marketing and Promoting Grocery App – Tips and Tricks
Now without further ado, let’s dive right into the different ways and methods you can implement in your grocery app marketing and promotion campaign to ensure your app stands out in the competition –
App Store Optimization
We all know the importance of app store optimization. For apps, it’s the equivalent of what purpose SEO serves for websites. You need to convince Google Play or Apple App Store (or both) that your app is the right solution for the most related query put by the customer when finding your services. For instance, keywords like ‘Grocery App’ or ‘Buy Grocery App’ would be good keywords to rank on. There are specific tips and tricks you can implement to improve your Grocery App ASO –
Use the right keyword in the app name
If you publish your app on Google Play Store, having the app’s purpose specified in the app name can significantly boost your chances of ranking on the keywords you aim for. Since Google considers that, even if you are focusing on Apple App Store, having the purpose of your app mentioned in the title creates clarity for users to understand your app is related to groceries.
Include keywords in App Description
You can add surrounding keywords and services associated with groceries in the app description to give your users a better understanding of the range of grocery services your app caters to.
Choose App Categorization Wisely
Both Google Play Store and Apple App Store allows user to assign a category for their apps. This increases the chances of users landing on your app when searching a particular category your app is actually intended for. It also helps with ASO significantly. For instance, you can categorize your custom grocery app in the ‘Food & Drink’ category on Play Store and Apple Store.
Next, we must focus on promoting the grocery app outside the app store by leveraging other available mediums. Here are some of the most practical and easy-to-implement app promotion techniques –
Running promotional SMS/WhatsApp campaigns
People often undermine the importance of SMS/WhatsApp campaigns when creating their app marketing campaign. However, it holds significant value and can significantly impact customer retention and app promotion. You can alert customers about special discounts and promotions running on your app, let them track their order status, and much more via SMS or WhatsApp.
Create an appealing GMB Page
Google My Business or GMB is one of the greatest tools for promoting and boosting your online presence. This is a must-do for businesses that run both offline and online stores. You can add essential details about your offline store, such as photos, working hours, directions to the store, and contact details. Moreover, if you have a website or app landing page, you can add a link for that as well.
Create social media profiles and landing website
Social Media is a must whenever you want to bring your business online. Before launching your app, you can create initial awareness about its launch by creating social media profiles on platforms like Instagram, LinkedIn, Facebook, and more. This will inform potentially interested customers about your brand and app before launching, increasing the chances of downloading in the first few weeks of the app release.
You should also create a SPA landing page that talks about the app and the reason behind its creation. After the app launch, the social media platform should be updated with all promotions, campaigns, and valuable content that might help with customer retention and brand recall.
Create Conversion-Driven Push Notifications
Push Notification is the greatest gift to any digital marketer or business owner to remind users to check their app and make some instant purchases. You can create appealing push notifications with refined copy and attractive images informing customers about a limited-time sale, persuading them to open the app and buy before the time runs out. This can lead to increased sales revenue and frequent app usage.
Inform store customers while billing
If you have an offline store, you already have walk-in customers or frequent customers that visit your store to purchase groceries. You can always promote your grocery app to them during checkout by offering a special welcome bonus or explaining the benefits of using it.
Oldest trick in the book yet one of the most effective ones. Incentivizing users to do your marketing can be the most efficient marketing channel to reach newer users. Hence, by running some promotions such as ‘get 30% discount on your next three orders by referring our app to a friend, you will have most users promoting your app to their friends and colleagues.
Must-Have Grocery App Features
Now that we have covered most of the essential ways to market and promote your grocery app, we should also quickly cover the basic and some advanced features you should consider including in your grocery app for it to be a success –
- Multiple Language Support
- Multiple Secure Payment Gateways
- Automated Chatbot
- Live Order Tracking
- Order History
- Product Images
- Proper Categorization
- Advanced Search Bar
- Review and Ratings
These are some of the top tips and tricks to promote and market your grocery app. Hire dedicated developers from a trusted on-demand app development agency to power your subsequent online grocery app development and promotion requirements.
Ronak Patel is a CEO and Founder of Aglowid IT Solutions, an ever-emerging Top Web and Mobile Development company with a motto of turning clients into successful businesses. He believes that Client’s success is company’s success and so that he always makes sure that Aglowid helps their client’s business to reach to its true potential with the help of his best team with the standard development process he set up for the company.